Credentials / 2022
VIDEO
Deep understanding of startups
15+ years
of digital
experience
of digital
experience
Fast & agile production
of all kind
of digital formats
of all kind
of digital formats
15+ years of digital
experience
experience
- Made first social media campaigns on forums in 2006…
- Best Social Media Campaign Worldwide Bees Awards for MTS
- Сreated a Tagln Fest for the global Instagram team
200+ brands social media accounts managed
1000+ paid social creatives campaigns
3000+ small form creatives a year
Deep understanding of startups
We understand all the fears, problems & barriers
a startup is facing.
Because we traveled that path too. Several times. Succeeding each time.
a startup is facing.
Because we traveled that path too. Several times. Succeeding each time.
Fast & agile production
of all kind
of digital formats
of all kind
of digital formats
Fast & agile production of all kind of digital formats
Stories, posts, banners
—
Simple animation & motion without shooting
The best ideas come as jokes. Make your thinking as funny as possible.
—
Simple animation & motion without shooting
The best ideas come as jokes. Make your thinking as funny as possible.
Stories, reels, tiktoks, posts, filters
—
More complex motion, simple shooting
—
More complex motion, simple shooting
Stories, tiktoks, posts, filters
—
Shooting of creators/influencers
—
Shooting of creators/influencers
OLV, TV, Series, Shows
1-2 days
3-6 days
1-2 weeks
3+ weeks
Yandex.Music
CHALLENGE
To promote the podcast format, Yandex Music has focused on the active Instagram audience, which in Russia are influencers.
IDEA
Podcast will help to make routine tasks little bit more fun.
To attract an advanced audience, we created a game for stories on Instagram - Routines' simulator
EXECUTION
In stories users saw a borning video about some guys washing plates, cleaning the house,
or running, but users enjoyed it because they listened to an interesting part of the podcast.
If users tap on stories at the right moment, they will watch the «routine stream» non-stop.
RESULTS
Hundreds of and thousands of, and that's not all.
Podcast audience grow-up on 200% compared to the start of the company
And the audience of Yandex Music service increased by more than 200,000
To promote the podcast format, Yandex Music has focused on the active Instagram audience, which in Russia are influencers.
IDEA
Podcast will help to make routine tasks little bit more fun.
To attract an advanced audience, we created a game for stories on Instagram - Routines' simulator
EXECUTION
In stories users saw a borning video about some guys washing plates, cleaning the house,
or running, but users enjoyed it because they listened to an interesting part of the podcast.
If users tap on stories at the right moment, they will watch the «routine stream» non-stop.
RESULTS
Hundreds of and thousands of, and that's not all.
Podcast audience grow-up on 200% compared to the start of the company
And the audience of Yandex Music service increased by more than 200,000
Yandex.Plus
CHALLENGE
Using vivid and memorable images, tell the audience about the benefits of using a Yandex Plus subscription.
IDEA
Yandex Plus offers its subscribers a huge library of movies and TV series on Kinopoisk and smart Yandex.Music recommendations. We were inspired by the fact that every experience of using these services is unique, since for each person it is their own unique set of favorite songs and movies.
The idea of combining the musical and film universe formed the basis of the idea of videos in which we showed heroes’ own Universes. In the videos, for clarity, we used the metaphor of a portal, where a Plus is a portal that opens the entrance to your personal universe of music and cinema, available in one subscription.
EXECUTION
The main characters of the campaign were singer Valery Meladze and Ilya Prusikin, the lead singer of the Little Big group. Using current Tiktok & Reels trends we created a series of creatives that opened a portal to the personal universes.
Using vivid and memorable images, tell the audience about the benefits of using a Yandex Plus subscription.
IDEA
Yandex Plus offers its subscribers a huge library of movies and TV series on Kinopoisk and smart Yandex.Music recommendations. We were inspired by the fact that every experience of using these services is unique, since for each person it is their own unique set of favorite songs and movies.
The idea of combining the musical and film universe formed the basis of the idea of videos in which we showed heroes’ own Universes. In the videos, for clarity, we used the metaphor of a portal, where a Plus is a portal that opens the entrance to your personal universe of music and cinema, available in one subscription.
EXECUTION
The main characters of the campaign were singer Valery Meladze and Ilya Prusikin, the lead singer of the Little Big group. Using current Tiktok & Reels trends we created a series of creatives that opened a portal to the personal universes.
Creative Cases
Pepsi Mango
CHALLENGE
In 2020, Pepsi launched a drink with a new mango flavor and asked us to tell Audience Z about the product.
BACKGROUND
In Russia, mango is an expensive exotic fruit that not everyone has tried. Moreover, the price of the fruit itself is repulsive for many, and in some cities it simply cannot be found. But with the arrival of Pepsi Mango on store shelves, everyone will be able to taste this taste and share it with others!
IDEA
OPEN A MANGO SEASON IN RUSSIA!
We turned to the most active generation Z and launched the first mango season in Russia with a young and popular influencer Danya Milokhin! Pepsi has opened the Mango season on the Tik Tok platform, offering all users to take part in the challenge of the same name.
RESULTS
In 2020, Pepsi launched a drink with a new mango flavor and asked us to tell Audience Z about the product.
BACKGROUND
In Russia, mango is an expensive exotic fruit that not everyone has tried. Moreover, the price of the fruit itself is repulsive for many, and in some cities it simply cannot be found. But with the arrival of Pepsi Mango on store shelves, everyone will be able to taste this taste and share it with others!
IDEA
OPEN A MANGO SEASON IN RUSSIA!
We turned to the most active generation Z and launched the first mango season in Russia with a young and popular influencer Danya Milokhin! Pepsi has opened the Mango season on the Tik Tok platform, offering all users to take part in the challenge of the same name.
RESULTS
Reach
11mln
11mln
Average ERR%
15,5%
15,5%
UGC
6000+
6000+
Engagements
11 855 000
11 855 000
Views
31млн
31млн
Creative Cases: Instagram
CHALLENGE
Show brands that collaborations with Instagram creators lead to high business results.
IDEA
TAG IN FEST
We launched the first Instagram collaboration festival for brands and creators - Tag In Fest, within which creators were able to prove themselves as real experts not only in content creation, but also in business.
BACKGROUND
Each element of the festival was a collaboration with Instagram influencers.
Public talk reach >55.000
Show brands that collaborations with Instagram creators lead to high business results.
IDEA
TAG IN FEST
We launched the first Instagram collaboration festival for brands and creators - Tag In Fest, within which creators were able to prove themselves as real experts not only in content creation, but also in business.
BACKGROUND
Each element of the festival was a collaboration with Instagram influencers.
- Together with opinion leaders and leading marketers, we conducted 9 online public talks. Little Big, Pokras Lampas, Andrey Berger and other guests told how to make effective campaigns with brands.
- Together with Rich and Skillbox, we launched a contest for young creators. The authors of the two best works received the Red Apple awards.
- Following the results of the festival, together with the agency H&K, a creative Tag In Fest guide was created, which was presented at the first Meta virtual conference in metaverse
Public talk reach >55.000
Creative Cases
Stories & posts should be eye catching!
Paid social?
Users should pay our brands for such
a beauty!
Users should pay our brands for such
a beauty!
Apart from shooting videos we produce any kind of photoshoots
We love co-create content with influencers & celebs
THE
PROCESS
IS SIMPLE:
PROCESS
IS SIMPLE:
1
Fill our 5-question brief
Let us know about your business & marketing pains.
No long briefings & 20-people-meetings.
No long briefings & 20-people-meetings.
2
Min ideation budget approved
No need to estimate produсtion budget ahead.
3
1st result in 3-5 days
incl. first WIP
Fast sync with the team on each step.
Fast sync with the team on each step.
Credentials / 2022
new@dcbl.io
